By Edwyn Gray ~ August 28th, 2014 @ 10:36 am Comments Off
When it comes to dealing with the search engine optimization world, you are going to find that a lot of the work that you do is going to be directly related to the world of punishments that are coming out more often than not. This may sound odd to some but it’s something that marketers are now having to deal with on a grand scale. If you do not hire a SEO company to help you with protecting your site from the punishments that are going to be handed down with every single algorithm shift, then you are going to end up losing out on something incredible.
The Punishments Begin
Perhaps the term punishment is a little harsh as to what is really going on. The problems associated with this emerged in the past with the implementation of Google’s algorithm change. Some argue that it happened in 2011 with Panda, others say it’s a Penguin issue, but the key is that there’s something awry within the world of this search engine. They are pushing elements that are obviously not going to help your site get any forward progress. Because of this, many people aren’t even aware of what is wrong.
As the algorithmic shift began, sites that had hired SEO professionals to help them build market share saw a huge decline. Some even saw their pages become obsolete within the search world. Some sites were no longer indexed, and when looking at the analytics of these pages, many saw a huge decline to the point where things were completely upside down.
Getting Into The Good Graces
In order to get back in the search results, webmasters and marketers have to collaborate and figure out what is the problem that is occurring. Since there is a lot of conjecture in regards to the updates that every search engine pushes, there is no real answer to how to fix the issues overall. The easy answer can be as simple as updating the code, marketing collateral, deleting issues, and working at deleting backlinks and more. This is all, again, conjecture.
Since Google and other search engines are not going to tell you the lines of code that are within their algorithm, you’ll have to play the guessing game that everyone is playing in order to move forward. This guessing game gets old fast, especially when you are not seeing any sort of return on your investment for SEO.
Starting From Scratch
When you hire a SEO company to help you with this issue, you are going to find that you will need to start your marketing campaigns from scratch. The things that worked before will not work now and the things that people are saying are good on blogs, websites, and forums will not help either. The things that will help are going to be difficult to work within, and even if you were to follow what Google and others say to the letter, you may not get to that coveted #1 spot within search results.
Starting from scratch may not sound appealing to some out there, but it’s the only way that you will be able to battle back against the search giants today. When you hire a company to help you with this, they will shield you from the future of algorithm penalties, punishments, and indexing issues that have plagued millions of websites today.
Focusing on The Rules
There may not be a list of commandments from Google, but there are things that they have reportedly spoken about in terms of negative elements. Spamming comments, duplicate content, thin content, article marketing, and links have all been a topic of discussion when it comes to this world. If you have done anything like this in the past, then you already know that there are problems with your marketing approach. It’s for that simple reason that you should focus on following the rules and going with a unique element of advertising.
SEO is not something that can harm your site, if it is implemented in terms of a long term solution. Long term implementation is the only way to go within this world, and something that is going to cause you a great deal of glory, when done right. It’s for that reason that you will want to hire a good SEO company to work on the elements that will bring your site back to life and protect you from future issues.
Right now, many websites may not be getting any forward progress with traditional search engine optimization elements because they simply aren’t compliant with the world of marketing as a whole. If you want to comply with the way that search engines are ranking, you’ll need to hire someone that knows how to make that happen, and it’s not going to occur with “DIY”, that’s for sure.
At the end of the day, if you want to rank high, you will need to work within the boundaries that are out there, and that’s going to take serious implementation and strategy. Let an expert help you build this, and you will do just fine in the long term, guaranteed.
By Eddie Keith ~ July 24th, 2014 @ 6:07 am Comments Off
There are a lot of different ways that you work with search engine optimization. You could either hire someone to do it for you on a professional level, or you can hack and slash your way to more attention on your own. It’s best to hire someone that knows what they are doing to implement certain components to your site and outside of your page as well. This may take a little bit of time, but I will pay off in the long term. The main pieces to proper SEO implementation include onsite link distribution, navigation, load times, code design, and offsite backlink generation.
The hardest thing to implement when it comes to search engine optimization is that of backlinks. You will find that there are good, bad and ugly methods that can be employed to do this. Most companies will not outright tell you how they do it, and some companies will be forthright about their practices. You will find that most of them don’t really care about the method that is used, as you can easily find packages as low as a few bucks for hundreds of links and submissions.
If you’re not sure what any of the good or bad backlink options look like, consider the following carefully.
The Worst Type of Linking Strategy
When you’re looking online for SEO firms, you will find that there are a lot of companies that say they are number one. When you go and hire them, they are going to offer you something very strange. They will give you cookie cutter solutions, some of which will give you hundreds of links, content submissions, articles, and more. After they have gone ahead and worked for you, they will deliver a report with a long list of links that your page is getting attached to. If you see hundreds of pages and URL’s that have nothing to do with your niche, or even foreign language sites, you have been had.
The worst type of links are the ones that are coming from dead, dormant, and irrelevant pages. This is a standard practice amongst cheap SEO firms, and individuals that are just starting out with internet marketing.
A Better Kind of Link
There are some better links that you can get generated, and they start with paying a little more for optimization services. The better type, albeit marginal, could be found with .edu .gov links. There are a lot of government pages, education pages, and more. These are ranked high for information and can link out to several different pages. These better types can give you a little bit of a push, but don’t expect miracles from them. You want to balance these links well with more prominent strategies, and don’t rely solely on them for your traffic. It’s best to have a combination of different marketing practices overall, so that you are not relying on just one avenue of promotional consideration.
The Best Type of Backlinks are Hard To Get
Regardless of how you procure this type, you will find that there are some links you absolute want. These are from top notch sites in your niche, and they are often times not paid for and not solicited. If you create a quality website full of content, and you gain authority and reverence in your industry, outsiders will link to you. When a top name links to your site and gives you praise, your page rank overall will rise. Getting this type of link is tough. Some professional companies can bridge the gap for you, but overall, it’s a bit harder to marginalize this.
Generating interest in any type of website is tough. You could pay a lot of money for it through PPC campaigns, or you could do it slowly with the help of proper optimization techniques. Just remember, this is a long term investment, and not something that should be rushed.