Our Services - Local Internet Advertising
Local internet advertising requires a whole different strategy from global internet advertising. If your business is truly local, for example a hair salon, dental office, clothing store, flower shop, automotive shop, or any business that depends on local traffic, you do not want to spend any time or money advertising your product or services to people outside your service area. That would be a serious waste of resources! The optimization required for your business is much different than that of an international chain. Depending on your specific business, and your advertising budget, you may require one or more of the following local internet advertising services that we can provide.
Local Internet Advertising Video Infomercials (Webfomercials):
Video infomercials on the internet (webfomericals) are found by people searching for that specific product or service. Viewers are often highly targeted. When comparing to TV commercial spots, they may or may not be viewed as often as a TV commercial would be, but the viewers will CONVERT into customers far more often, AND there are methods of tracking performance (unlike television commercials)! In terms of cost, there is really no comparison. Webfomercials are certainly far more economical. In fact you can have several local internet advertising video ads running across the web 24/7 for far less than a single yellow pages ad… FAR LESS…
Just a sample of a local internet advertising webfomercial:
Social Media is the latest “buzz word”, and refers to sites such as Facebook, Twitter, LinkedIn, YouTube (most popular) and many others. There are hundreds, perhaps thousands of social networks on the internet today. Social Media Marketing is an emerging field in advertising where internet marketers are specializing in social media and small business and local business owners are paying them big bucks to create and maintain social media campaigns. Another industry capitalizing on this social media marketing trend is the internet marketing training niche. Social Marketing systems, programs and training programs are popping up everywhere!
At Local Web Hits, we have been watching and studying social media for some time. For local business owners, having a social media presence is essential. No matter the size of your business, your local internet advertising strategy MUST (not should!!) include social media. We will show you the difference between a well put together Facebook fanpage that sells, and a fanpage that … well… just sits there doing nothing. Social Media is a integral part of our local internet advertising strategy.
Email continues to be a powerful marketing strategy for local internet advertising. Small business and local business owners can harness the power of email marketing to minimize direct ad costs, increase sales and repeat sales, not to mention promote best practices when it comes to environmental awareness. We love email marketing and can set up a newsletter campaign for you that will keep your cash register and your accountant happy!
Classified Ad Marketing
Often overlooked and poorly used when it’s not overlooked, online classified advertisements should be part of your local internet advertising strategy. Low to no cost classified ads can increase your search engine performance, and bring traffic from the classified ad site itself. Craigslist and Backpage are two HUGE classified ad sites. A popular Canadian site is kijiji. Most of the ads on these sites are boring text ads. We make you stand out with a beautiful, compelling graphic ad (or video) that gets results! Classified ads target people in your neighborhood and can be a fantastic low cost local internet advertising resource.
Google Maps Listings (Google Places)
Every local business with a street address MUST have a Google Places account. Google Places (or maps) IS local search! It is provided to you free of charge courtesy the Daddy of all search engines, Google. We can set it up for you so that it is OPTIMIZED to get results that it can and should! Make the most of this key local internet advertising resource. We specialize in optimizing your google places page and making it stand out above the crowd!
Local Search Engine Optimization
If you have a website, it needs to be optimized for the local search engines or you may as well scrap it. A website that doesn’t show up on page one of the search results is like putting a billboard in the desert. Unless you provide a map to get to it, no one will ever see it. What a shame! Don’t let this happen to you! If you don’t own a website, don’t worry! Our local internet advertising systems can still work for you! We can create a mini site or a full blown web site for you. Bottom line is you will get found!
Pay Per Click Advertising
OK, while we are not big fans of pay per click advertising, it does have its place in a local internet advertising campaign. Don’t let your yellow pages salesman push you into spending a monthly amount on an advertising campaign solely on Google. In fact, don’t give a hoot if your local marketing consultant is “Google Certified” or not. All that means is they know how to make google money. You don’t need a consultant who has partnered with Google – you need a consultant to partner with YOU! Depending on your business, your local internet advertising strategy may include pay per click, but most likely not on Google at all… there is a far better source for local internet advertising!